MLM Tools and Resources for Lead
Automated, Follow (or Drip) Campaign
The reason (and I mean the only reason!) I am able to
personally enroll over 100 people each year is because I have a
system (my online marketing
funnels) for getting people to my personal web
site and a system for capturing their
email address, my newsletter and free reports.
Then, I follow up REPEATEDLY through the Auto
responder. They eventually get to know me, like me, trust me
and partner with me! Remember
talking about timing. The goal is to catch them when they are
Please don't miss the importance of this
component of your online marketing campaign because it is
EXTREMELY important. Why spend
the time generating leads if you have know way to track, follow
up or even know they were there?
Your goal is to have people come to you and ask you for more information on
your business! This is good! And, you must be ready
to deliver that information any time of day or night, anywhere
in the world.
If you don't know
what an Auto responder is, here is the definition
An AR is a
fax-on-demand by email. It is a
computer program, stored in cyberspace that automatically
returns a pre-written message to anyone who submits an email
to a specific Internet email address.
Transmission happens almost simultaneously. AR's are
used for sales letters, training, follow up, product
information and newsletters.
What about free
love those! You can
develop a snappy free report that gives your prospect
information and gets you what you really want...their email
Your free report
will entice them to sign up for your newsletter, and will be
promoted on your web site. This free report must consists
provide something of value, and also information on your
business, the system and the team.
incorporate your personality into your web site and your
Auto responder campaign. Then, when they speak to you, it is
seamless, and they begin the "know you, like you, trust you"
phase! You don’t want to just copy someone else’s info, as
it is not authentic then, and won’t be really coming from
And, when someone
signs up or “opts-into” your newsletter or business Auto
responder campaign, that gives you permission to send them
details about what you are doing.
This is called a
“drip campaign” and gives you the chance to “drip
information” on your prospects. The goal is to provide
enough information of value, and to allow them to hear from
you frequently enough that you again instill that sense of
“know you, like you, trust you” with your
are quick, personal, a timesaver, and work 24/7 all over the
world. You can be on the beaches of Greece and be providing information
of all sorts all over the world.
Have you ever
gotten someone's card with their email address and promised
to send them info? Then, you
sit down and can't think of what to say.
Or, how many times
have you dropped the ball and forgotten to follow up and
provide more information to a prospect?
In this business,
timing is everything.
Advertisers tell us it takes 7 or more times of seeing the
same message before the average person buys! What if
you don't even follow up the second time?
Want to stop that
from happening? Want to
automate some of these time consuming tasks so that your
time can be spent promoting and contacting those
pre-qualified prospects that have already gone through your
If you are going to be using Auto
responders, set your newsletter
up there from the very beginning. Find out more on my
Let me know if I
might answer any questions.
Get my E-book,
MLM, the Internet and You, for more
detailed information >>>